I Volvo you?
Volvo's latest marketing literature arrived in the mail yesterday: "Show your fellow drivers how much you care by placing the "I Volvo you" cling on your vehicle window, you'll be letting everyone know what a kind, thoughtful person you are." It came with a very clumsy booklet, Who would you give a Volvo to? that features the Confident XC90 and the Adventurous XC70 among others. Frequently I do not understand marketing.
Also, I noticed a new Marmot ad (they make outdoor clothing and gear) that proclaims: Marmot For Life. Sounds familiar.
'04 XC90 2.5T, ~170K miles, ash gold/graphite, 7-seater, towing, nav
"Objects in the mirror may be just as they appear." - Steve Forbert
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