Ford Motor Co. desperately needs the all-new 2005 Five Hundred sedan and Freestyle wagon to succeed.
If all goes according to plan, the roomy new models will be the first step in a campaign to reverse a decade-long decline in Ford car sales. If they fail, it's a huge setback to Ford's plan to regain competitiveness in a market where it once set the pace.
The Five Hundred and Freestyle will also show if Ford can deliver on its promise that its luxury brands such as Volvo will improve all the company's vehicles.
The Five Hundred and Freestyle are based on the same architecture as Volvo's hot-selling -- and much more expensive -- XC90 crossover wagon. An architecture is a set of components and structures that can be used to build a wide variety of vehicles.
The new cars borrow a number of pieces from Volvo's parts bin, including rollover sensors and its very effective all-wheel-drive system.
Ford can build about 250,000 cars annually at the Chicago plant that assembles the Five Hundred and Freestyle. That plant will also build versions of the two cars for Ford's Mercury brand -- the Montego sedan and a wagon whose name has not been revealed.
The Ford brand sold fewer than 800,000 cars in the United States last year, down from nearly 1.4 million in 1995. The Five Hundred and Freestyle won't reverse that sorry trend, but they can at least stanch the bleeding and lay the groundwork for the higher-volume midsize cars Ford will introduce over the next several years.
"Ford has a lot of balls in the air," said Jim Hall, vice president for industry analysis in the Southfield office of consultant AutoPacific. "They should do much better with the Five Hundred and Freestyle. It'll be interesting to see."
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