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  1. #11
    Join Date
    Oct 2004
    Location
    New England
    Posts
    676

  2. #12
    Join Date
    Sep 2004
    Location
    Singapore
    Posts
    22

    Default

    There's a V70XC (or XC70) in the new movie "Hide & Seek" starring Robert de Niro and Dakota Fanning. I think de Niro's character drives it.

  3. #13
    Join Date
    Nov 2004
    Location
    Richmond, VA
    Posts
    12

    Default

    Quote Originally Posted by gibbons
    I wonder how much (if any) Volvo paid for that exposure? I remember popular legend about Snapper paying to have Forest Gump use their mower.
    I'd bet for sure that they paid for the exposure. Product placement is a widespread practice. I work for a U.S. company that is heavily into marketing, and has just recently gotten into product placement. We pay handsomely for a few seconds of a major film character dangling one of our products.

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