View Full Version : Volvo outlines strategy for U.S. revival

11-07-2013, 07:30 AM
An article from yesterday's Automotive News Europe (http://europe.autonews.com/article/20131106/ANE/311069900?template=mobile02) discusses Volvo's plans in the U.S. revealed in a press conference on Tuesday.

"The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency. Much of the initial effort will be geared toward the successful launch of a redesigned XC90 crossover late next year, the centerpiece of an $11 billion, five-year investment in new products and factories."

"In a roundtable discussion with journalists in Detroit this week, Volvo executives wouldn't commit to a specific U.S. sales goal beyond 100,000 in the next three years. But eventually they expect to get back to their U.S. peak of 139,000, reached in 2004."

Our 2004 XC90 has served us well with around 160,000 miles although we are planning to change direction and switch to a diesel camping truck. Interesting times in the automotive industry.